Jaguar Land Rover announced on Thursday that all their future models will be electric or hybrid by 2020.
The luxury car-maker confirmed that the first of the new models would be a fully electric vehicle, the Jaguar I-Pace, which is set to go on sale in 2018.
The British company, which is owned by India’s Tata (NYSE:TTM), is making the move towards reducing pollution and carbon emissions, to fall in line with tougher EU CO2 emissions regulations set to come into action by 2021.
According to the European Commission, starting from 2020 the fleet average to be achieved by all new vehicles is 95 grams of CO2 per kilometre.
“One thing is clear the future will be electric,” Mr Ralf Speth, Chief Executive of JLR, commented.
“Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice.”
“We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.”
JLR follows suit from Chinese car manufacturer Volvo, which announced in July that its future cars will no longer have conventional engines.
Back in May, Tata Motors reported Tata Motor record sales for the year, selling a total of 604,009 vehicles in the 12 months to March-end, marking a 16 percent rise from a year before.
This was largely attributed to the strong performance of its new F-pace model and strong sales across China and the U.S markets.
In addition, Chief Executive Speth also commented on ongoing Brexit negotiations and what this may mean for the development of JLR.
He said: “I trust that, at the end of the day, politicians are interested in a better society for their inhabitants.”
Notably, the European market remains an important component to JLR’s operations, souring around 40 percent of components from the union.
Shares in Tata motors are currently marginally by 0.73 percent as of 15.56PM (GMT).