BMW group (ETR:BMW) reported a sales increase of 3.8 percent to 169,538 units in January and BMW an increase of 3.4 percent to 148,400 vehicles.
New and updated car models have been attributed to the boost in their sales with MINI brand sales up 7 percent to 20,929 cars and BMW 5 Series sedan increasing by 39.6 percent.
The luxury automobile brand has been through a transformation in recent years, implementing technological efficiencies but also concentrating in optimising their designs to deliver a better service for new generations.
“We are driving the biggest model offensive in the company’s history and as availability ramps up in the course of the year, this will continue to come through in our sales results,” said Pieter Nota responsible for Sales and Brand BMW.
In 2017 BMW delivered over 100,000 electrified vehicles. January results show an increase in sales of BMW i, BMW iPerformance and MINI Electric vehicles by 36.7 percent compared to the year prior.
A quarter of these sales took place in Scandinavia, traditionally an early adopter of new technologies. Britain and Ireland are also among the strongest consumers of electric cars, representing 11.1 percent of the total of BMW and MINI cooper sales, while the United States only accounts for 5.2 percent.
The car maker led the way with electric cars, launching the i3 hatchback in 2013. In September last year the company announced a mass production of electric cars, promising the introduction of as many as 12 new models by 2025. The company’s goal is to sell 140,000 electric vehicles in 2018.
In addition, results from December 2017 confirmed that the BMW Group is still the world’s leading automotive company. It was the seventh consecutive year achieving its best-ever annual sales, up by 4.1 percent to total 2,463,526.
“As we introduce more exciting new models like the all-new BMW X2 and increase supply of the BMW X3 in the second half of this year, I’m confident this record month is the start of another record year,” Nota said.
Share were down 0.70 percent, trading at 86.67EUR, as of 11:45 (GMT).