On a mission to create to become the biggest and healthiest all natural iced tea brand, Charbrew is raising funds to expand their international distribution of the iced tea aimed at the increasing health conscious consumer.
Charbrew’s ice teas have natural fruit sugars, essential b-vitamins and real tea. They have shown potential among many major distributors, with Holland and Barrett, WHSmith and Spar as well as on-trade distribution across leading London offices including; Apple (NASDAQ:AAPL), Rothschild (EPA:ROTH), Royal Bank Of Canada (TSE:RY), TFL, Cisco Systems (NASDAQ:CSCO), BUPA & This Is Global.
Founded by Adam Soliman, the company has a clear defined strategy for building a valuable brand with the aim of a trade exit within the next five years.
“Charbrew HQ adopts a lean structure, outsourcing a lot, so we can focus on building our brand and driving sales. Ice Tea products are outsourced to a UK manufacturer. We ship the finished product to a storage facility, who then ship the stock directly to our retail and distributors customers at our request. Charbrew sells and markets the Charbrew brand nationwide and internationally.
“We ship the finished product to a storage facility, who then ship the stock directly to our retail and distributors customers at our request. Charbrew sells and markets brand nationwide and internationally.”
If the company raise £230,000 target, they will use the funds to strengthen their UK presence by increasing the distribution and visibility and extend the product range and actively grow our footprint on a global scale.
“The long term view is to fully evolve the brand into more territories with an extensive range of products, which we believe will make us an attractive acquisition target for a major trade organisation.”
So far, Charbrew has raised 18 percent of their target goal. They have 24 days left on Crowdcube and offer an equity of 11.92 percent.