YouGov reports 49pc rise in profits

YouGov PLC has announced a rise in annual profits by 49%.

The market research and data analytics company reported a rise in pre-tax profits for the year to 31 July of 49% to £11.8 million, with revenues increasing by 9% to £116.6 million.

Stephan Shakespeare, the chief executive officer of YouGov, said: “We have delivered revenue and profit growth significantly ahead of our industry and continue to track to meet the financial objectives set out in our five-year plan.”

“Increasingly, our clients are demanding the rapid analysis of data in real-time and through targeted investments in technology we have built a data engine which serves the modern marketer; however, as the technology of decision making evolves, so must our products and applications. As we continue to invest in our future we are opening new routes to growth, whether that be through scaling our offering in new markets or launching new applications like YouGov Direct which champions privacy in the GDPR age,” he added.

The expected final dividend for the year has increased from 2p last year to 3p.

YouGov is currently focusing on expanding internationally. The US is the largest profit generator and has an adjusted operating profit up 78%.

Shares in the group are trading down 2.12% at 462,00 (1003GMT).