Dixons Carphone Christmas sales soar

Dixons Carphone reported a very strong Christmas period, with online sales soaring 366%.

The group posted a 11% growth in revenue over the trading period, despite stores closing.

Revenue from mobile phone sales dropped by 40%, however this was expected as the group said last year that it planned to close all 531 standalone Carphone Warehouse stores.

Online sales in computing and gaming products soared by 120% over the festive period.

Chief executive, Alex Baldock commented on the rise in online trading: “We’re winning online, where we’re the biggest and fastest-growing specialist technology retailer in all our markets. And even where stores have been closed, our work to bring the best of digital and physical shopping to every customer has borne fruit in such innovations as our one-hour drive-thru order and collect and ShopLive.”

Despite the bumper sales, Dixons Carphone has no plans in repaying the business rates relief it has received. The company said “the impact of temporary store closures was more than offset by strong online sales growth.”

The retailer received business rates tax relief worth £34m over the course of the pandemic.

Dixons Carphone shares are trading -2.17% at 120,72 (1042GMT).