Electronic Sound is the new magazine geared towards fans of Electronic music. Already distributing over 10,000 issues worldwide, they are now on Crowdcube hoping to expand their reach.
Having started as a digital title, Electronic Sound is now also a print magazine that shows huge promise among electronic fans.
Number One in iTunes’ free film & music magazines category for 2015 and sold in over 220 WHSmiths, Electronic Sound “is the best electronic music magazine in the world. In-depth coverage of the current scene, the pioneers, the machines, and the current thinking of the electronic music world.”
Using Crowdcube, the magazine hopes to raise £175,000 in order to scale up the business.
“We have raised £360k to date including £260k of convertible loans, £160k of which converted as part of this round (£100k at the same share price, £60k at a 30% discount). Please see Explanatory note for details. With more marketing spend, we project total sales revenue of £314,232 for y/e August 2017. We aim to scale the business at this point with the launch of a second magazine.”
The directors certainly know what they’re doing, with editor Christopher Dawes having previously worked on Muzik magazine for IPC in 1995, achieving monthly sales of 50,000 in two years.
“We intend to exit in five to seven years, most likely via a trade sale. The magazine industry has an active acquisition trail, with Future Publishing selling its music portfolio to Team Rock for £10 million in 2013, and its sport and craft titles to Immediate Media for £24 million in 2014. In 2016, Future acquired Imagine Publishing for £14.2 million and Blaze Publishing’s music and sports titles for an undisclosed sum.”
So far, Electronic Sound have raised 30 percent of their total goal. For more information on how to get involved, click here.