Fitness tracker company Jawbone has shut down and is liquidising its assets, becoming the latest firm in the crowded ‘Fitbit’ market to struggle to keep up.
After several years of problems, Jawbone announced on Thursday it is undergoing liquidation. It also announced the beginning of a new business, Jawbone Health Hub, an unrelated company with a misleadingly similar name.
According to its own description, Jawbone Health is “at the forefront of revolutionizing primary care for millions of patients worldwide.”
“Combining more than 20 years of proprietary wearable technology with clinically relevant signals, Jawbone Health connects patients and physicians like never before with continuous, data-driven dialogue. This unique position of daily directed guidance stands to redefine primary care, while helping people live happier, healthier and longer.”
Jawbone has raised money for the new venture, but it’s unclear how much, the source said. There has been uncertainty surrounding the fitness tracking company since last year, when it stopped producing its fitness trackers. They haven’t been sold since September 2016.