Microsoft follow Apple’s lead to hike prices in the wake of Brexit

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Microsoft (NASDAQ:MSFT) have announced that it will be raising the price of some of their PCs by more than 15 percent, in order to counteract the devaluation of sterling since Britain’s decision to Leave the EU.

Its Surface and Surface Book computers will see the biggest hike, with prices raised by almost £400. The price of the cheapest Surface Book will move to £1,449 from £1,299, while the 1TB model will now cost £3,049, well above its previous to £2,649 price-tag. Other models, including the Microsoft Surface Pro 4, have not been affected.

The firm have also hiked the prices of its Microsoft software since the referendum, with some of its enterprise products seeing a price increase of up to 22 per cent. In October, it said the price rises were “attempts to counteract the effect of the instabilities caused by the decision to leave the European Union.”

A Microsoft spokesperson said on Thursday: “In response to a recent review we are adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics. For indirect sales where our products and services are sold through partners, final prices will continue to be determined by them.”

The move by the computer giant follows that of Apple and Sonos, who have both put their prices up by similar amounts since Brexit.

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The American company spoke out in favour of the UK’s continued membership of the European Union before the vote. The company employs more than 5,000 people in the UK, working in partnership with around 25,000 British businesses.