Nutrifix: your personal pocket nutritionist turns to Crowdcube

Hoping to raise a total of £150,000 on Crowdcube, Nutrifix is a nutrition app that locates healthy meals nearby tailored to your nutritional needs, combines the convenience food sector with nutritional advice.

This new app aims to make dieting much easier by acting as your very own nutritionist.

“In our opinion, current nutrition apps are either retrospective or require a large amount of planning and organisation. Nutrifix is designed to be quick and easy to use and is proactive – it makes personalised meal suggestions to make or buy, and we are working on a delivery feature.”

The nutrition-based startup has already shown lots of promise among investors, in November last year the team behind the app were invited onto Just Eat’s inaugural food tech accelerator. Just Eat invested £20,000 into the business and provided ten weeks of mentoring.

So far, the app has information for over 3,500 meals from nearly 9,700 locations and 69 vendors. On top of this, Nutrifix also writes a regular blog with health tips for busy people, for which they have over 1,200 subscribers.

In terms of finances, Nutrifix has a freemium business model. Their core offering of personalised meal suggestions to make, buy or have delivered will be free. A premium subscription will cost £6.99 per month, which will allow users to personalise their goals, speak directly with a nutritionist, share their diary and access exclusive content.

The team behind Nutrifix plan to use funds raised from crowdfunding to develop and market their new app, enabling them to generate revenue.

Speaking of an exit strategy, Nutrifix has plenty of options. We believe Nutrifix would be attractive to a range of acquirers including trade, sports brands, gyms and medical groups and aim to exit within 5 years.

“We believe Nutrifix would be attractive to a range of acquirers including trade, sports brands, gyms and medical groups and aim to exit within 5 years.”

Certainly a possibility when considering other fitness based apps. MyFitnessPal, for example, was acquired by Under Armour for $475 million in February 2015. 

Nutrifix has already raised over £55,000 of their target and offer an equity of 20 percent. They have 22 days left on the site.